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Mission Statement:
Irwin Financial's mission is to be the best financial services company, through ethics and excellence, today and
tomorrow.
What We'll Become if We Achieve Our Mission:
We will be a company that does not settle for second best, combining excellence in operation practices, superior
financial performance, social responsibility, and an absolute commitment to the hightest ethical standards.
We will be the employer of choice, attracting a diverse group of the most talented peope who are genuinely committed
to continuous improvement. Each operating company will have the only kind of competitive advantage that is truly
sustainable over time: an entire organization of highly motivated people determined to delight the customer.
We will aggressively pursue prudent, profitable growth in each of our opertaing companies and through entering new lines
of business. We will simultaneously rank among the very best in our industry in customer satisfaction measurements,
employee satisfaction measurements, proactive management of enterprise risk, and total return to investors.
We will be the preferred partner to our suppliers, a valued corporate citizen of our communities, and an institution that
receives consistently strong ratings form our regulators.
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